/working-backwards v2

Working Backwards Document Template
About this template: It’s designed for you to create an effective Working Backwards document.
Instructions: This is your template to create your Working Backwards document – just start typing. Each section has instructions, tips and a quick start guide for the three components of the Working Backwards process (Press Release, FAQs and Visuals).
Kick-Start: Answer the 5 Customer Questions
Before you begin, answer these five questions. Having clear answers to these questions will help you get started and clarify your thinking.
1.	Who is the customer? 
2.	What is the customer problem or opportunity?
3.	What is the most important customer benefit?  
4.	How do you know what customers need or want? 
5.	What does the customer experience look like?